医学联络官与In-field insights
In-fieldinsights:他们是什么?为什么制药公司需要他们?当被问及医学联络官做什么时,很多有抱负的医学联络官认为:是教育者,并和学术带头人讨论治疗领域的新进展。医学联络官的基本职责是实现临床数据共享,以及医学事务中的教育培训。然而,许多有抱负的(甚至是一些成熟的)医学联络官忘记的最重要的事情是,每一次交流都应该是双向的。
为什么医药代表和MSL应该联手?
虽然如今制药企业和医疗保健专业人员(HCPs)的互动有了更多的选择,比如数字渠道,但是医药代表的个人拜访依然是最主要的方式,不过,近年来药企的这种个人拜访模式又多了一个岗位,那就是MSL(医学联络官)。
消化学术早午餐—架起MSL与KOL学术沟通的桥梁
KOL管理是MSL工作的核心内容,既往以邀请学术会议为主要KOL维护手段的方式既不符合现在的医药行业环境,也难以体现MSL 的学术价值。消化早午餐项目为MSL提供了专业的拜访和KOL管理工具,使MSL的拜访可以围绕学术内容以及治疗领域进展与KOL展开讨论及传递信息,并收集KOL的insight。对于KOL也可以通过参与学术早午餐项目,节约其检索和阅读文献的时间。
MedSci join the Global Alliance of Medical Education
Founded in 1995, with over 130 members, Global Alliance of Medical Education (GAME) is a not-for-profit organization dedicated to the advancement of innovation in medical education throughout the world.
GAME's mission is yo serve as the international organization of leaders advancing innovation and collaboration in CME/CPD worldwide, with the goal of improving patient care.
MedSci join the GAME in 2015.
Sponsor of the ISMPP APAC Meeting
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