市场准入

Helping You Formulate a Market Access Strategy that Maximizes Access for Your Brand

With more expensive drugs winning regulatory approval and increased scrutiny on drug pricing, market access has never been more challenging and competitive. Our team offers a full spectrum of solutions and services to help you navigate the market access landscape and maximize access for your brand.

Optimizing Access to Markets Throughout Your Brand’s Life Cycle

Wherever you are in your brand’s life cycle, there is a team that can help you to achieve your access-related objectives. From research to strategy and tactical execution, we offer a comprehensive suite of services to give your brand and organization a competitive edge every step of the way.

A Complete Toolbox for Global Market Access

Whether it’s gathering market information or conducting cost analyses, we have the depth and resources to give our customers the insights they want and need. We bring these insights to life through our analytics, as well as our creative executions, generating captivating content that best communicates our customers’ strategy-driven messages.

Our Global Market Access Offering:

• Market assessment and analysis
• Comparative effectiveness research
• Pricing reimbursement and HEOR
• HCEI communications
• Patient assistance services
• Legislative and regulatory analysis

A Fit for All Shapes and Sizes

Whether you’re working for a company with a history of blockbuster launches or a start-up with a promising pipeline, we can help you develop and implement your market access strategy. Our multiple teams have collective experience across the healthcare continuum and can provide the support and services specific to your organization and brand, always tailoring them to help you overcome your brand-specific access challenges.

Close Connections on a Global Scale

With experienced teams in multiple countries, we understand the policies, trends and nuances in markets around the world.

BUILDING AND COMMUNICATING STRONG AND EFFECTIVE VALUE PROPOSITIONS

The complex, heterogeneous, and rapidly-changing payer environment is becoming increasingly difficult to navigate. Our expert teams of industry leaders, former payers, policy experts, and experienced strategists can help you navigate complex evidence requirements and anticipate and overcome payer barriers to help you achieve optimal price and access. Our team of communication specialists can help you develop compelling arguments presented in an accurate, succinct, and engaging story format to shape effective payer positioning and position evidence to overcome payer objections.

WE CAN HELP YOU

Gather in-depth information on the HTA, pricing, and reimbursement drivers and limiters, as well as landscape reviews, analog and market assessments

• Develop comprehensive global pricing and market access strategies and recommendations
• Develop evidence generation strategies to support optimal value positioning, HTA assessment, and pricing
• Support in-licensing decisions with rapid turnaround insights into global pricing and reimbursement potential
• Provide cross-functional alignment on pricing, access and evidence strategies through market access workshops
• Craft value stories that articulate a logical flow of arguments, supported by available evidence
• Test, refine, and validate value messages with relevant stakeholders
• Present payer-relevant evidence through global value dossiers, slide decks, objection handlers, and training
• Develop country-specific pricing and reimbursement or formulary submissions, including Academy of Managed Care Pharmacy (AMCP) dossiers for U.S. payers and HTA submissions for various markets
• Convey messages and evidence in a dynamic, user-friendly way electronically through iValue Suite
• Explore key market access hypotheses through international payer advisory boards

WE OFFER YOU

• A network of over 2,000 payer experts and advisors worldwide
• A Pricing and Reimbursement Policy Council (PRPC) comprised of a diverse group of industry experts, and providing insights into the latest issues, trends, and changes affecting market access
• Expertise and experience in over 45 countries and across all major therapeutic areas
• In-house expertise and no outsourcing, with ~35,000 payer interviews and all value story and dossier writing done internally
• Rigorous quality standards applied to all content development

ADDRESSING THE LATEST TRENDS IN MARKET ACCESS

• Advanced Therapy Medicinal Products
• Early Access
• Expanded Access
• Conditional Marketing (e.g,, for Orphan Drugs)
• Medical Devices
• Price Referencing
• Surrogate Endpoint Use
• Transparency in Drug Pricing